As with all shopping websites, we collect, share personal information from you when you shop online at https://us.boden.com/. It is important to note that Boden collects, shares various types of personal information about you both online and offline, as described in this privacy notice.
We use this information to make your shopping experience as easy and enjoyable as possible. We need it to process your order, let you know about any delays or problems, and occasionally to send you special offers and promotions..
Information collection, purpose, and sharing
We collect and share information when you register online or update your account, log-in, place an order, communicate online with our customer service representatives, opt-in to receive our emails, request a catalog, participate in a sweepstake, contest, promotion or survey, or join our social networking sites. This information may include, but is not limited to, your contact information (for example, your name, email address, billing and shipping addresses and phone number). If you create an online account, you also have the option of providing your demographic information.
If you have entered a competition with one of our friends or partners, and have said that you wouldn’t mind hearing from us, they may have sent us your details so that we can get in touch with you. We work with third party data co-operative partners who provide us with contact information for individuals who may be interested in our products.
Boden may use or share your personal information for administering your account, placing and delivering your order, responding to your queries, for fraud prevention or for marketing. We share and receive personal information with and from our third-party marketing partners for commercial purposes (unless you have opted out of sharing).
The information we collect, share or have collected and shared within the past twelve months, and may sell and/or disclose or have sold and/or disclosed in the past twelve months is detailed below:
Interactions with Boden website
To enhance your experience with Boden, we use cookies, web beacons, pixel tags to automatically collect information about your interaction with our websites. This allows us to use your personal information in several ways. Firstly, we analyze your preferences to tailor products that are more relevant to you. Additionally, we deliver personalized content, advertisements, and communications based on your interests, provided you’ve opted in to receive marketing communications. This process is essential for us to improve our offerings and personalize your customer journey, relying on our legitimate interest.
Moreover, if you accept cookies on your initial visit and continue navigating our website, we may use the collected personal information to provide you with a customized browsing experience. This includes remembering your past activities, such as viewed pages or products, and your preferences. We also use this data to deliver interest-based advertising on third-party websites, aiming to make our online offers more compelling for you.
Protecting your information
We use the latest secure server technology to ensure this information is protected to the highest standards. Any personal information you provide to us is safely stored on secure servers.
We use encryption to safeguard your personal information and only accept orders from web browsers that permit communication through Transport Layer Security (TLS) technology – this means you cannot inadvertently place an order through an unsecured connection. This encryption makes it virtually impossible for unauthorised parties to read any information that you send us. The encryption technique we use is the highest standard available for e-commerce and certified by GlobalSign.
We use reputable third-party service providers who perform services on our behalf. Sometimes these service providers need information about our customers in order to do their jobs, such as fulfilling orders and promotions, maintaining and managing our customer database, and reporting on customer behaviour and/or preferences. Where these service providers have access to your information, we require them to maintain your information in the strictest confidence and we do not permit them to use it in any way other than to help us provide you with better service.
Privacy of young children
Boden is concerned about the privacy of young children and we do not knowingly collect any personal information from a child under 16. We do not sell products for purchase by children and all children’s products we sell are for purchase by adults only. We require customers to verify that they are 18 or over before we can process an order, and customers must verify that they are 18 or over before speaking to our Customer Service team.
Accessing from outside the US
If you are visiting us.boden.com from a location outside of the United States, you will be connected through and to servers located within the United States and the United Kingdom. All online orders will be accepted and fully processed in and shipped from the United States or the United Kingdom and all information you provide will be securely maintained on web servers and our internal systems located within the United Kingdom. By providing your information to us, you agree that all personal information will be used in accordance with this privacy notice and pursuant to U.S. law.
Cookies and web beacons
Cookies are small text files that websites send to your computer. A cookie can be thought of as an Internet user’s identification card. They let the website know when the user has returned. This lets the site bring up information relevant to that user, for example your name, past orders, etc.
Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping basket or to remember the user’s preferences or registration details for a future visit. The Boden website uses cookies to allow customers to move from one part of the web site to another and to add items to the shopping basket without having to log in repeatedly.
We also use cookies to track visitors’ interest in our products. We may use this to understand what most appeals to our customers so we can make our offers as appropriate as possible. Browsing behavior is also used to create relevant banner advertising with product recommendations that we believe best relate to the items you viewed on our website. These banners are then served across other websites that you may visit. This process is called behavioral advertising and although the adverts are individually tailored to each visitor, all cookie data is anonymized and stored temporarily. We use the browsing behavior data to create personal product recommendations on our website, our marketing emails and in our printed catalog.
Due to our website set-up, you may be asked to confirm your choices more than once when you visit us. Please make sure that you express your choices when prompted, so that we have your accurate preferences for all areas of our website. Cookies are not computer programs, and can’t read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user’s email address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website. It is possible to opt out of cookies through the cookies banner or via your browser in cookie settings. Please note that cookies are computer specific, so if you log on to any site from a different computer, the cookie settings on that computer will apply. Most internet browsers automatically accept cookies, but if you do not wish to have cookies on your system, you can set your browser preferences to refuse them or to alert you when cookies are being sent. In order to disable cookies, please consult your browser’s “help” section for instructions.